patradio wrote:
Could someone who's been to sxsw and knows how this all works please clarify? My impression is that an official sxsw showcase is sponsored by somebody...like a record label or a radio station or something. And I'd assume that the bands are asked to play, don't have to pay to play, but do have to get down there under their own power.
There are different types of "official" SXSW showcase/events. Having played SXSW three years, I have a little insight into this. First, you can play an "official" showcase, by being invited to perform by an 'official sponsor,' which may be a record label or a radio show; these are not open to the usual application process, you don't "pay to play" and you may or may not be compensated. These are generally considered an 'official' showcase but they are in the strict definition not an, "official SXSW" event. they are an "official" showcase by record label X. An "official SXSW" event is where Sonicbids comes in. These "official SXSW" events are open to any band wishing to apply for consideration and you must pay an application fee of whatever the going rate is: (I believe) $40.00. These "official SXSW" events are held at specific official SXSW venues (who, by the way, pay to be selected as such) these are "official SXSW events" and this is how you can get your band listed in the SXSW program. This type of "official SXSW" event is your opportunity to attract attention from labels, agents, etc, but it's up to you and your marketing ingenuity. With a little luck you may be 'discovered' at these but that requires effort on your part and a whole lot of luck in actually getting people to come to your show and actually like you, (there's a whole lot of talent and a whole lot of events going on all at the same time so don't count on getting too lucky). If you are lucky, then maybe the following year you are invited to play an 'official' showcase. (am I confusing you yet?) If you are selected to perform one of these "official SXSW" events you are given a choice of receiving a cash payment of something like $225 or $250 or you can receive a wrist band for each band member which gets you into any other "official SXSW" event for free and you get other goodies. You can only play one "official SXSW" event and get compensated. You can play more than one "official" showcase but SXSW doesn't compensate for those. An 'official' showcase is usually just a label promoting itself and its roster of talent. A radio station may do it to attract business advertisers, by showcasing some of the artists on their playlist. Beer companies, etc... If you are not signed or getting buzz through an independent release getting airplay or have sponsorships you probably won't play an "official" showcase. If you've played Austin previously and you've had good crowd response, or developed a good rapport with a venue, you can book an unofficial show during SXSW at a venue that isn't an "official" part of the SXSW event sponsors. These types of venues are alas, pretty far removed from the 'official' SXSW block so getting people to come and 'discover' you requires more and better marketing skill and a lot more luck than playing an 'official SXSW' event. But you can always lie(sorta kinda) and tell people you played SXSW (you did but not 'officially') and embellish your resume'. So... I hope this muddies the water a bit more for you...